$2,800,000 additional revenue within four months
SUCCESS STORY
Using Social Media to sell Homes
Social Media Marketing contributed to strong sales upon
the opening of their Baldwin Woods Project
the opening of their Baldwin Woods Project
HIGHLIGHTS
Confirmed Grand Opening Registrants
285
Followers Converted to Registrants
33%
Recurring Home Sales
2 homes/mo
FOCUS
Our challenge was to build a social media following for Upperview Homes that would eventually convert into a list of potential homebuyers. Our client was interested in exploring how well Social Media Marketing could preform in comparison to traditional methods of marketing for its Whitby project, Baldwin Woods.
OUTCOME
The campaign proved to be a success and our client is now a firm believer in the power of social media marketing. Social media delivered a far better ROI on the ad budget compared to traditional methods of advertising. 95% of the people who signed up to attend the Baldwin Woods Grand Opening originated from Upperview’s Social Media Network. There were 300 Registrations and 285 of them came from Social Media. In addition, 33% of the followers within Upperview’s Social Community signed up to attend the Grand Opening Event, which is a strong reflection of good engagement and demographic targeting.
Once the dust settled and the feverish pitch of Upperview’s Grand Opening passed, the campaign achieved recurring sales average of three homes per month, which exceeds the established industry norms of two homes per month.