HIGHLIGHTS

FOCUS

Our challenge was to build a social media following for Upperview Homes that would eventually convert into a list of potential homebuyers. Our client was interested in exploring how well Social Media Marketing could preform in comparison to traditional methods of marketing for its Whitby project, Baldwin Woods.

OUTCOME

The campaign proved to be a success and our client is now a firm believer in the power of social media marketing. Social media delivered a far better ROI on the ad budget compared to traditional methods of advertising. 95% of the people who signed up to attend the Baldwin Woods Grand Opening originated from Upperview’s Social Media Network. There were 300 Registrations and 285 of them came from Social Media. In addition, 33% of the followers within Upperview’s Social Community signed up to attend the Grand Opening Event, which is a strong reflection of good engagement and demographic targeting.

Once the dust settled and the feverish pitch of Upperview’s Grand Opening passed, the campaign achieved recurring sales average of three homes per month, which exceeds the established industry norms of two homes per month.

Upperview’s ad spend for social media marketing was far less than what would have been spent on advertising in traditional media and yet, the social media campaign produced more sales overall.