Outsourcing vs In-House Social Media Management?

– Social Media Management is an art, one which needs the attention of an “artist” who is always working on his craft. A small to medium sized business owner may not have the time to learn the intricacies of this constantly evolving marketing platform. While many businesses are already on Facebook, Twitter, LinkedIn and other social networking sites, the question of meeting business goals with a dedicated in-house Social Media Manager or bringing in a consultant from a Social Media Marketing Firm persists.

One of the benefits of outsourcing your social media marketing comes from always keeping your company at the forefront of social media practices. Consultants work with companies in multiple industries and can bring innovation to your business by incorporating methods that work elsewhere and give you a leg up on competitors in your industry. Social Media is constantly evolving and having a dedicated team utilizing best tools and practices, while incorporating the latest in social media strategy success, can only be a boon to your business’ online presence.

When it comes to the “bottom-line,” many social media marketing companies and consultants will affect your balance sheet positively. The average salary of a Social Media Manager in Canada is $51,613. Depending on your needs, hiring a consultant (especially one who employs a team of people to execute strategy) can run anywhere between 3,000-5,000/month. When factoring in benefits, tax and insurance costs of an employee, you can actually employ more people for less capital investment by hiring a social media marketing firm to handle your needs.

At the end of the day, you need clear goals and initiatives when planning and executing your social media marketing plan. Regardless of your choice to keep your marketing in house or to hire on a firm to handle your marketing, your measurables should be clear and concise. Sure, I’m a little biased towards outsourcing and bringing in consultants; but that’s because I’ve helped so many businesses by using my expertise. Many of my clients at one time had a dedicated social media employee prior to hiring me.

Bringing in a company like Social Know How, or one of the many Social Media Marketing firms worldwide, alleviates worries that arise financially and strategically.

If you have any questions, feel free to give us a call at 1.844.SMEDIA1 or leave a comment below and we’ll start your process of a free social media consultation.