FAQs | Social Know How

Discover how powerful social media marketing
can be for your business.

It’s time to explore the potential.
We go beyond likes and shares. We go after ROI.

Discover how powerful social media marketing
can be for your business.

It’s time to explore the potential. We go beyond likes and shares. We go after ROI.

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Browse through our FAQ’s

What are Facebook ads?2017-08-30T22:06:05+00:00

Facebook ads are paid messages from businesses that are written in their voice and help reach the people who matter most to them. Advertisers create campaigns that have specific goals, and they create ads within those campaigns to help them reach those objectives. For example, a business may create a campaign because they want to get more people to visit their website. When they create ads within that campaign, they’ll choose images, text and an audience that they think will help them get that increase in visitors. https://www.facebook.com/business/help/714656935225188

How will you know the social media marketing is working?2017-08-30T22:06:05+00:00

Each network has analytics worked into their platforms. You will be shown how many people you are targeting, how they respond to your messaging and ads, why they respond the way they do, the demographics and psychographics of who you are targeting, their geographical location, how many leads you are generating, the conversion rates and other types of statistical evidence that reports on the efficacy of your campaign.

What does LinkedIn really do for me?2017-08-30T22:06:05+00:00

LinkedIn is an effective networking tool for reaching out to other professionals and building relationships with them, generating business to business leads getting and receiving referrals, creating opportunities to guest speak at events and or lunch and learns, promote business events and contact the decision makers of companies and corporations personally. LinkedIn is a great way to start the introduction and then connect from there.

Can I target who I am advertising, or is the whole world going to see the advertisements I want to run?2017-08-30T22:06:05+00:00

Yes! Creating an advertisement online allows for a carefully calculated audience. We can target the age group, geographic area, and base this off of the clients’ interests. Instead of the old door to door sales call to see if someone is interested, we can target the doors you knock on by already knowing they are interested in your product or service.

How much am I going to spend in design and online advertisements?2017-08-30T22:06:05+00:00

The price will vary depending on how large the audience is that you are trying to reach. Depending on your team, the monthly fee may include custom designs and content creation for your different networks.

How much is a paid ad campaign going to cost me?2017-08-30T22:06:05+00:00

The social media ad campaign cost depends on numerous factors we take into consideration. The objective of your campaign (which could be anything from achieving conversions/sales, lead generation, and increase in traffic, likes and follows or brand awareness. The amount of people you wish to reach, the type of content being used, your targeted audience, etc. The amount spent will vary depending on your existing social community and how many people you want to reach. In the beginning, be prepared to have a larger budget for the campaign, and as time continues your monthly spend can decrease.

How do I sell if I already have a large following?2017-08-30T22:06:05+00:00

The world is oversaturated with content which makes it difficult for your audience to see something at the moment you post it. Scheduling to release information during prime time is one way to target your audience. A large following is fantastic but your following must also be loyal for your campaign to be successful. However, the best way for your market to see your news is through paid ad campaigns.

How quickly can I get sales out of marketing on social media?2017-08-30T22:06:05+00:00

The magnitude of your existing online community will assist in the time frame needed for a return on your investment. It is not feasible to sell a product or service if you do not expose your brand to a large amount of people. There are multiple steps in selling to the masses, the first of which is to build your online social community. The more people who know about you, like you and tell their friends about you, the better success your brand will have.

Can Social Media get more sales for my business?2017-08-30T22:06:05+00:00

Absolutely! Social media is the new “store front in a mall”. Traffic in a mall allows people to see your brand, come in and visit, then tell all their friends how awesome you are and send them over to you as well.

Which Social Networks have been proven to reach the most people through paid ads?2017-08-30T22:06:05+00:00

The most effective social media networks for paid campaigns are currently Facebook and Instagram. Not only do they have the largest user base (of all the social media platforms) but they use various algorithms that target a specific audience comprised of people who meet particular interests, demographics, etc. No matter what your company is offering, you will be able to reach a wide audience on these two platforms.

What Social Media Platforms should my business be on?2017-08-30T22:06:06+00:00

This truly depends on what your business offers and who your target market is. All social networks have a dedicated audience of people and demographics. The most commonly used Social networks are Facebook, Instagram, LinkedIn & Twitter.

What is the cost of hiring a social media marketing team?2017-08-30T22:06:06+00:00

Marketing is a cost that should be worked into any budget. In the past, marketing would often be outsourced to an agency and rarely dealt with in-house. This is because there would be a team of experts designing and managing the print that was required. Hiring a social media marketing team is along the same concept as outsourcing a traditional marketing company but you get a full team of specialists that eat, sleep and breathe Social Media…And for a lot less then the price of one individual employee.

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