Social Know How is seeking a candidate who understands how to develop, execute and manage Facebook & Instagram ad campaigns and is experienced in creating landing pages that engage an audience. The ideal candidate should be detail oriented, a creative marketer that’s constantly testing new social media ads and has the ability to interpret data.

Responsibilities: (Applicants should have a working knowledge on the following 4 items)

1. Create Paid Social Media Ad Campaigns (Primarily on Facebook & Instagram):

  • Build, launch and test Facebook/Instagram advertising campaigns for clients within various industries.
  • Manage design ideas and collaborate with the graphic designer, copywriters, videographers & photographers to develop engaging social media ad content.
  • Be ‘point person’ on social media advertising campaigns for internal team and clients

2. Analytics, Monitoring and Reporting on Social Media Campaigns:

  • Continuously measure and optimize campaign performance and measure against goals (ROI and KPIs)
  • Analyze campaign results and provide reporting, recommendations and actionable insights for clients and SKH team.

3. Create/Optimize Landing Pages for Social Media Campaigns:

  • Design and setup dedicated landing pages for Facebook/Instagram lead generation campaigns
  • Insert various conversion pixels on client websites and landing pages
  • Ability to create & optimize landing pages and troubleshoot within the WordPress platform.

4. Graphic Design:

  • Lead the creative design strategy for the Social Media ads and work closely with the Graphic Designer
  • Provide basic photo touch ups & image resizing to assist graphic designer
  • Basic Photo editing skills using Adobe Photoshop/Illustrator

Requirements:

  • 3 years of experience in social media marketing with a focus on Facebook/Instagram Advertising
  • Success in managing social media advertising campaigns and driving scalable results.
  • Knowledge of Facebook Ads Manager, Facebook insights, Google Analytics.
  • Analytical, creative, organized, collaborative and a strong communicator

Location

  • Vaughan, Ontario (Greater Toronto Office – Woodbridge)

Position:

  • Full Time and Part Time Positions Available

Interested in Joining the SOCIAL KNOW HOW® team?

Email your Resume OR send your LinkedIn Profile URL to HR@SocialKnowHow.com (Put in Email Subject: “Social Media Campaigns Manager”)