The social media ad campaign cost depends on numerous factors we take into consideration. The objective of your campaign (which could be anything from achieving conversions/sales, lead generation, and increase in traffic, likes and follows or brand awareness. The amount of people you wish to reach, the type of content being used, your targeted audience, etc. The amount spent will vary depending on your existing social community and how many people you want to reach. In the beginning, be prepared to have a larger budget for the campaign, and as time continues your monthly spend can decrease.