Marketing is a cost that should be worked into any budget. In the past, marketing would often be outsourced to an agency and rarely dealt with in-house. This is because there would be a team of experts designing and managing the print that was required. Hiring a social media marketing team is along the same concept as outsourcing a traditional marketing company but you get a full team of specialists that eat, sleep and breathe Social Media…And for a lot less then the price of one individual employee.