Who We Are: SOCIAL KNOW HOW® is a leading Social Media Marketing Agency located in the Greater Toronto Area that helps the company’s Plan, Optimize, Execute and Manage (POEM) their social networks. Our expertise in harnessing the power of Facebook, Instagram, LinkedIn, and Twitter through quality content and effective Facebook/Instagram advertising will get your company noticed, growing and connected with your target market. www.SocialKnowHow.com
Overview: Social Media is an essential aspect of marketing today’s brands. It connects businesses with customers, increases visibility to brands and boosts business opportunities. As the creative Social Media Manager, you will be responsible for proactively managing client’s social networks, providing marketing solutions and connecting with them to build trusted relationships.
What We’re Looking for in a Social Media Manager:
-Client Relationship Builder & Maintainer
-Digital Solutions Provider
-Self-Starter & Team Player
Social Media & Client Management:
-Provide clients and the internal team with creative direction for clients social media marketing campaigns, content and paid Facebook/Instagram advertising.
-Working with clients and internal team to plan, strategize, create content, run Facebook and Instagram ads.
-Maintain and build client relationships by identifying growth opportunities and value-added social media/digital marketing solutions
-Understand client needs and formulate ideas for content and paid ads
-Be the main point of contact for day to day operations with clients and communicate with them regularly to provide updates.
-Track social media campaigns to ensure they are achieving intended results
-Research competitors and trends.
-Schedule content for the client’s social networks and monitor social media accounts.
-Visiting clients independently or in collaboration with the Social Media Coordinator to capture real time content (photos and videos) and/or onsite social media sharing
-Analyze and report on KPI’s
-Work with agency partners and lead agency teams in an integrated fashion
Paid Ads Campaign Management:
-Create, administer and execute relevant paid social media strategies on Facebook, Instagram, etc. to increase brand exposure and lead generation.
-Brainstorm new and creative growth strategies
-Conduct A/B Testing to measure, analyze and optimize the value of the campaign.
-Monitor and optimize ads throughout the campaign.
-Deliver reporting & analytics to clients & team
Strategy and Planning
-Manage clients planning sessions in order to set objectives for content, themes and ads.
-Provide ongoing support and solutions on Social Media content & paid social Ads to ensure objectives are being met.
-Assist clients & the Social Know How® team on the development and execution of social media strategies.
EXPERIENCE AND QUALIFICATIONS
-Minimum 4 years of experience working in social media/marketing. Agency Background preferred.
-Bachelor’s Degree or Diploma in Marketing, Social Media, Business, PR, or related fields
-Knowledge of the inner workings of the majority of these social networks; Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.
-Experience working with social media management tools such as Facebook Business Manager, Facebook Insights, Hootsuite, etc.
-Experience with Adobe Creative Cloud Suite (Photoshop, Illustrator, Premiere)
-Basic Photography and Videography skills
-Working with project management software tools an asset but not required
-An effective communicator, Technologically savvy, creative & innovative.
-Ability to prioritize tasks and maintain a positive and upbeat attitude.
-Occasional weekend hours may be required for live social media sharing.
-Valid Ontario driver’s license and access to a vehicle
-Additional duties may be required.
Interested in Joining the SOCIAL KNOW HOW® team?
– Email your Resume OR send your LinkedIn Profile URL to HR@SocialKnowHow.com (Put in Email Subject: “Social Media Client Manager Role”)