With the ever-changing Instagram algorithms, it can be a daunting task how to keep ahead of the game and ensure you’re getting the engagements you want to see on your content. In no particular order, here’s our tips on how to increase engagement on Instagram.
1. Post Captivating Content
This should be a no-brainer; however, you’d be surprised how many brands miss the mark on this imperative step. The name of the game is to stop people in their tracks and look at (and like) your content. So, why make it boring? Attract as many people to your page with beautiful designs and interesting photos and videos. Video is king and has been for some time, which means more people are drawn to watching videos and reacting to it better than a regular image. If you have multiple photos, incorporate a slide post. The interactive feature will be appreciated.
2. Get discovered by the right hashtags
One of the best ways for people to find your content is by utilizing popular and relevant hashtags. The purpose of the hashtag is to filter searches on Instagram, and it generates a curation of posts that pertain to a specific subject. Now, you might be thinking, “How many hashtags should I use?” While Instagram will allow you to use up to 30 hashtags, it’s really up to you as to how many you want to use. We suggest using 8 to 12 popular hashtags to get the best engagement results.
3. Take advantage of Instagram Stories
It’s the app’s most popular feature, Stories. You can post a million times back-to-back and we wouldn’t judge or bat an eye because we know it’s a highly-consumable feature which many users tend to look at more than the regular news feed. In fact, due to the algorithm, it was reported by Instagram itself that on average, 70 percent of news feed posts were missed due to the rising popularity of the Stories feature. If you want someone to see your post – highlight it in Stories, directing folks to your profile. Additional content can be posted here as well. The best part about Stories is the inability to over-post and flood people’s news feeds. So, go head, and post away on Stories!
4. What’s Your Call-to-Action?
When businesses post on Instagram, what kind of message do you want your target market to take away from your content? Are you educating them? Providing entertainment? Want them to take action and buy something? Whatever your objective is, always make sure your content and accompanied message has a Call-to-Action. If you want your audience to take advantage of a special offer that will benefit them greatly, you may want to ensure you provide contact information or a website so they can visit or call you to make that conversion for you.
5. Community Growth is a must!
We can’t stress the importance of a Social Media Marketing team or designated Social Media Manager. When you have one or more people dedicated to your marketing (specifically social media), you’ll see more active results, because you are organically growing your online community by engaging with other content within your target market. That ensures more followers and ultimately more likes and views on your content in return. Social Know How takes pride in providing organic community growth for all of our clients and getting only the best return on content engagement.