5 Social Media Trends for 2019

5 Social Media Trends for 2019

With social media trends constantly changing, it can be difficult to pinpoint what is working for your audience all the time. With 2019 just around the corner, here are our top five predictions for trends we will be seeing more of – and what your brand should be jumping on the bandwagon for!

  1. Chatting with the ‘bots’

Chatbots are popular through various messenger apps, mainly because it makes customer service easier and offers instant gratification to your customers. You don’t need to worry about writing an immediate response to an incoming inquiry because the chatbots have taken care of that for you through instant responses that you can pre-set to suit your business needs. Whether it’s a message that gives general information or a response that promises a live person is to contact the customer within a 24-hour time period, it alleviates stress that you won’t lose a sale just because you didn’t answer an inquiry right away.

  1. Augmented Reality (AR)

2019 may be the year Augmented Reality (AR) finally gets its big break. We have actually already been acquainted with simple forms of AR through filters on Instagram stories, as an example. With the help of bigger brands utilizing AR to make their content even more interactive with users, it’s certainly a step in the right direction to bridge the gap between between user and business. One strong example of AR is through sponsoring geofilters on popular social networks. It’s predicted that AR and virtual reality markets will surpass $298 billion by 2023.

  1. More Gen “Z”ers are shopping online

By looking at recent trends, Generation Z (people born in the mid 1990’s) is attracted to unique, “wow” factors that social media brings to the table, and since these individuals grew up in the era of technology, offering exclusive and other unique ways to shop will generate more traction with this crowd.

For example, the concept of many pop-up shops to high-end retailers is widely shared through social media, and it appeal to the idea of more customized and tailored shopping experiences.

  1. User-generated Content

Gathering content from your followers specifically has always been a trend that has resonated well with target markets. It boldly states that your business acknowledges its fans, and by sharing their content on your feed, it’s also the easiest way to show appreciation and get others to share your post among their friends and gain more followers in the process.

Can we also state how easy it is to also gather content for your page? Our only suggestion to this method is that you always get permission to use an image or video before posting as well as giving credit to the original poster.

  1. Live Streaming on Facebook and Instagram

You’re the master of your brand – you know everything there is to know about your product or service and people like hearing from you! More recently, small to medium sized businesses are taking to Facebook and Instagram live to connect personally with their customers. And it’s a proven fact that more people are resonating with this form of video. By answering questions and being interactive, you gain a competitive edge by offering more value through live on-screen education to your audience.

While trends may come and go, Social Know How is always on top of and practicing the leading and most effective methods to get your brand seen and known. Want to get started? Call us today to find out how you can get ahead of your competitors by marketing through social media.

About the Author:

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Elio is the Founder of Social Know How, a leading social media marketing agency that helps companies in Vaughan, Toronto and throughout the GTA leverage the power of social media to increase exposure and ROI. With over 20 years of experience in the sales and marketing industry, Elio is currently using Social Know How to share his broad knowledge base to keep his clients up-to-date with the latest in social media marketing practices. Elio leads a team of experienced professionals in managing company’s Social Media efforts. He loves sharing his social selling knowledge, as he’s a regular blogger and has been published in 'Social Selling with the Sharks' & ‘The LinkedIn Code’ publications. Recognized as an early adopter to social selling by various industry leaders, Elio has quickly established a reputation as a pioneer in his field and a valued resource and friend within his community.